In the past - Elon's direct association and lets face it - the face of Tesla has been it's biggest asset!
Until today that is....
The brand Tesla has been synonymous with Elon Musk and on most parts he has has been an asset for the company.
However today - the worlds richest man is embroiled in some of the weirdest public scandals.
As a result customers and investors have largely waved off the CEO’s behavior and continued to promote Tesla — hoping that the benefits Musk brought were worth the cost.
Well, those days are officially over!
First Musk bought twitter and made it his own vindictive right-wing playground.
Then he went “dark MAGA” and spent more money than anyone else to reelect Donald Trump.
Tesla's market share in Europe continued to shrink year-on-year in February, data showed today, as sales of the all-electric car maker dropped for a second consecutive month despite rising overall EV registrations on the continent.
Musk’s company sold 16,888 vehicles in Europe in February, down more than 40 per cent from the 28,182 it sold in the same month of 2024, according to the European Automobile Manufacturers’ Association (Acea).
It's clear that Musk's political positions have disappointed many long-time Tesla supporters, leading to sagging sales in key markets in Europe, China, and states like California.
The slowing sales in those markets and questions surrounding whether he's too distracted to run Tesla have caused the stock to tumble over 50% from its highs in December to its recent mid-March low.
And with stories such as him calling 9pm all-hands meetings and controversial work practices it would seem his public image is finally catching up to his business image.
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